The way leaders show up is the company's most leveraged input.

Yet the tools they reach for, coffee, sugary energy drinks, alcohol, work against them. The Leadership Drink Program is a powdered functional ritual built for executives and teams who want to arrive clear, stay engaged, and connect with intention.

$322B

The cost of a foggy room

$322B lost annually to disengagement, burnout, and poor decision-making in U.S. workplaces.

(Source: Gallup, State of the Global Workplace)

Clarity isn't a perk. It's infrastructure.

Modern leaders deserve better defaults

What the modern room demands has changed. The drinks on the table haven't.

What the modern room demands.

  • Clear, high-stakes decisions
  • Composed, present communication
  • Steady cognitive endurance
  • Real connection, not performance
  • Rituals that signal company culture

What's actually on the table.

  • Three coffees and a stimulant crash
  • Sugary energy drinks at offsites
  • Alcohol as the default at gatherings
  • No intentional ritual built around clarity
  • Wellness as a perk, not the experience

The gap isn't motivation. It's the moment of arrival.

A new category is forming around how people show up

Modern executives are choosing clarity over intoxication and ritual over default.

+41%
Sober-curious adults
Sober-curious adults under 50 rethinking alcohol at work events.
$32B
Functional beverage market
Functional beverage market growing 8.7% annually through 2030.
76%
Of employees
Of employees say wellness culture directly impacts retention decisions.
1 in 3
Leaders cite
Leaders cite cognitive overload as their number one performance blocker.

Performance with presence is the next category. TruBond is the drink that owns it.

Introducing TruBond

A functional drink system for clarity, engaged presence, and real connection.

TruBond is a powdered functional drink designed to help leaders and teams arrive clear, stay present, and connect with intention.

Adaptogens
Botanicals that help the body manage stress so leaders stay grounded under pressure.
Nootropics
Cognitive enhancers that support focus, working memory, and clear thinking in high-stakes moments.
Functional botanicals
Plant-based compounds that support mood, presence, and meaningful connection.
No crash No alcohol No excess caffeine
TruBond functional beverage

Two functional blends. One leadership ritual.

Clear Rise

Morning Clarity — Clarity + Focus + Energy

One coffee, then Clear Rise. Sustained focus without the crash. Best for: Strategy meetings. Deep work. Board sessions.

Lighten Up

Afternoon Balance — Uplift + Focus + Connect

Conversations that matter. A daytime lift that keeps you present. Best for: Team reflections. 1:1s. Retreat evenings.

Powder stick packs. Mix with still or sparkling water and ice. 10 per box. Take it anywhere.

Hero ingredients

Real ingredients at meaningful amounts. Here's what's actually doing the work in every stick.

Clear Rise
Organic Lion's Mane

Delivers cognitive clarity and focus.

Adaptogen and Nootropic Support Blend

Rhodiolife® Rhodiola, Panax Ginseng, L-Theanine — steady energy, focus, and stress resilience.

Organic Baobab Fruit

Delivers prebiotic fiber, antioxidants, polyphenols, and Vitamin C.

Organic Guayusa

Delivers bright, uplifting cognitive energy.

Lighten Up
Organic Lion's Mane

Delivers cognitive clarity and focus.

Adaptogen and Nootropic Support Blend

Organic Reishi, KSM-66® Organic Ashwagandha, L-Theanine — stress resilience, emotional steadiness, and immune support.

Organic Baobab Fruit

Delivers prebiotic fiber, antioxidants, polyphenols, and Vitamin C.

No artificial flavors. Naturally sweetened with allulose and monk fruit. Fruit-forward. Function-first. Socially fueled.

Corporate Packages

Three turnkey programs. 10 stick packs per box.

Starter

For teams of 50 to 100

  • 100 Clear Rise boxes (1,000 sticks)
  • 65 Lighten Up boxes (650 sticks)
  • 4 TruBond Flip Travelers
  • Free shipping to HQ or remote workers (4 box minimum per drop)
Most Popular

Growth

For leadership programs

  • 200 Clear Rise boxes (2,000 sticks)
  • 130 Lighten Up boxes (1,300 sticks)
  • 8 TruBond Flip Travelers
  • Optional 20-minute Founder Session with Autumn Shelton
  • Free shipping to HQ or remote workers (4 box minimum per drop)

Enterprise

For company-wide programs

  • 619 Clear Rise boxes (6,190 sticks)
  • 396 Lighten Up boxes (3,960 sticks)
  • 30 TruBond Flip Travelers
  • Optional 20-minute Founder Session with Autumn Shelton
  • Priority scheduling and shipping to HQ or remote workers (4 box minimum per drop)

Per person, per 5-day work week. 1 to 1½ boxes Clear Rise. ½ to 1½ boxes Lighten Up.

À la Carte Also Available

Need a custom volume or a single-SKU order? À la carte ordering is available for any team starting at 100 boxes. Volume discounts apply automatically. Mix any SKU.

Where TruBond belongs

Six high-leverage moments where the drink on the table changes the conversation.

Leadership Meetings

Open every meeting with intention. Clear Rise for sharp, high-quality dialogue.

Board Retreats

Replace branded swag bags with a wellness ritual that signals your culture.

Executive Offsites

A TruBond station instead of the bar cart. More presence, better conversations.

Wellness Programs

Add to corporate wellness as a daily functional ritual for high-performing teams.

Strategy Workshops

Sustain cognitive clarity through deep-work sessions and strategic planning.

Client Gifting

Premium boxes for top clients. A memorable brand impression that travels.

If the room matters, the ritual matters.

The TruBond Standard

Performance with engaged presence

Most functional drinks pick a side. Calm or raw energy. TruBond owns the room you actually have to walk into.

Not Calm
Executives need clarity. Calm doesn't scale to high-stakes decisions.
Not Burnout
High-performing doesn't have to mean high-strung. We end the stimulant cycle.
Not Alcohol
Connection without the cost. Real conversations the morning still respects.
Not Theater
Real ingredients at meaningful amounts. Not optimization cosplay.

Just engaged. Just present. Just in the room with you.

TruBond functional beverage

Beyond the drink

Each SKU is a named ritual. Drink with intention.

Founder Session

with Autumn Shelton

A 20-minute leadership talk on clarity, intentional rituals, and showing up with presence. Built for executive teams that lead with intention.

Included with Growth and Enterprise programs
20 minutes, tailored to your team
Virtual or in-person

Financial Wellness Speaker

Jennifer Love, LivWeal Collective

An interactive conversation about money, wealth, and what it means to live well. The kind of conversation most people are thirsty for but rarely get to have.

Included with Growth and Enterprise programs
Interactive format, not a lecture
Virtual or in-person

TruBond Flip Travelers

Premium MiiR x TruBond

Premium 16 oz MiiR x TruBond Travelers. Clear Rise edition in Home Blue. Lighten Up edition in Sandstone White. Stainless steel with Thermo 3D double wall vacuum insulation. Leak-proof Flip lid. Cup-holder compatible.

Included with every program
Two colorways — one per blend
Leak-proof, cup-holder compatible

The drink is the entry point. The culture is the destination.

Who TruBond is built for

Cultures where clarity, presence, and connection are competitive advantages.

Tech and Growth Companies
Venture Capital Firms
Executive Coaches and Peer Groups
Law Firms
Accounting and Audit Firms
Consulting Firms
Financial Services
.
Wellness Facilitators
Film & Television Production Sets
Wellness-Forward Employers
Leadership Retreat Hosts
Marketing and Creative Agencies

Plus any culture investing in how people show up. The drinks work for executives and the full team.

Three steps to launch your ritual

From sample kit to live program in under 30 days.

1
Step One

Request a Sample Kit

3 Clear Rise plus 3 Lighten Up sticks shipped to your office. For qualified businesses and teams exploring TruBond for leadership programs, corporate wellness, events, or client gifting. No commitment, no pressure. Ships in 5 business days after we confirm your inquiry.

2
Step Two

Schedule a Discovery Call

15-minute conversation to map the right program to your team and culture. Phone or video.

3
Step Three

Launch Your Ritual

We ship your boxes. You open them, share with the team, and lead with intention. In hand within 14 business days.

The first sip is the beginning of a different kind of leadership.

Ready to Begin

Bring TruBond into your leadership culture.

Coffee fuels output. Clarity fuels leadership.

Inquire at ron@trubond.shop

connect@trubond.shop